Christopher is the Global Creative Director of Brand Identity at IBM, leading the evolution of one of the world’s most iconic brands. He oversees IBM’s global identity systems, shaping how the brand expresses its purpose, innovation, and design heritage across products, platforms, and experiences.

Previously, Christopher served as Executive Creative Director at Amazon, where he guided the creative vision for Amazon.com’s retail marketing landscape. He built and led multidisciplinary teams across visual design, UX, copy, GenAI, and production, delivering customer‑centric campaigns at massive scale.

Christopher’s foundation in luxury, fashion, and editorial design includes executive creative leadership at Barneys New York and senior design roles at T: The New York Times Style Magazine, Esquire, and ESPN Magazine, earning multiple national awards.

He has also shared his expertise as a guest speaker at institutions including the School of Visual Arts and Parsons, reflecting his commitment to mentoring the next generation of creative talent.